Running a start-up in the UK with no support?
As a small business owner you’re already juggling too much. reeve is an AI advisor that knows UK employment law, and keeps your own documents checked and compliant, so every answer you get is grounded in your real business. Spend your time building your company, not second-guessing a flexible working policy.
Are you ready for the biggest change to UK employment law in a generation, the Employment Rights Act 2025?
We give you the exact documents a business like yours needs and check each one as you add it. See whether you're compliant at any moment, even as the law and best practice keep changing.
Ask anything in plain English. reeve answers from current UK employment law and your own documents, so you get the next safe step for your situation, in seconds.
When it's serious, like a grievance, a redundancy or a tricky claim, hand it to a CIPD-qualified professional. Pay only when you need a human.
Under GDPR, employees have the right to access data about themselves, including email, Teams or ChatGPT messages that you've written. reeve conversations are encrypted and expire by default, so by design there's nothing to disclose, and you decide what's worth keeping.
Just starting a business? Know exactly what you need and tick it off yourself, perfect before your first hire.
Your full HR copilot for a small team. We do the checking, watch the law and answer your questions, every month.
Running HR for more than one company? Each business is priced exactly like Business, and you manage them all from one account.
reeve is an advisor, not a law firm. It gives you guidance and context grounded in current UK employment law and your own documents, rather than formal legal advice, so you can understand your situation and choose your next step. Think of it as an advisor in your pocket, not an agent. It helps you decide what to do, but it doesn’t act on your behalf. When something calls for a person, you can bring in a CIPD-qualified expert.
Everyday questions and the stressful moments alike. reeve helps with employment contracts and policies, a grievance or disciplinary, a probation exit, a redundancy, a dismissal, and the day-to-day ‘what do I do now?’ questions. It gives you the next safe step for your situation, and hands the complex cases to a CIPD-qualified expert.
reeve is built for UK businesses with no HR function, typically from zero to ten employees: founders, owner-managers and small teams where HR questions land on whoever happens to be nearest. If sorting HR keeps stealing hours from the actual business, that’s exactly who we built it for.
Yes. reeve builds you a tailored checklist of the documents a business your size and sector needs, split into must-have and should-have, and checks each one as you add it. That way, ‘compliant’ becomes something you can see at any time, not a hopeful guess.
That’s fine, and it’s common. reeve gives you templates and walks you through completing them so they genuinely fit your business, and a professional can step in if something is particularly complicated. Most companies can get compliant in minutes, even starting from scratch.
Yes. For anything serious, like a grievance, a redundancy or a tricky dismissal, you can escalate the case to a CIPD-qualified professional who gives you hands-on help. You only pay for expert time when you actually use it.
There’s a free tier that gives you your tailored document checklist, and paid plans (indicative early-access pricing from £20 a month) that do the checking for you, watch the law and answer your questions. Expert help from a CIPD-qualified professional is available on demand, so you only pay for a human when you need one.
None. reeve tells you what you need in plain English, checks your documents for you and explains your options without the jargon.
Yes. reeve reads your own documents and checks them against what UK law and good practice require, flagging anything that’s missing, out of date or too risky to rely on. If something is missing, it can give you a compliant template to start from.
Yes. reeve’s free checklist gets your contractor agreements and pre-hire paperwork right, so the day you make your first hire you’re already on solid ground rather than scrambling.
Yes. The Employment Rights Act 2025 is the biggest change to UK employment law in a generation, with reforms phasing in through 2026 and 2027. reeve tracks each change and tells you exactly which of your documents and processes need updating, and when, so you don’t have to follow it yourself.
reeve answers from a curated, continuously maintained knowledge base of UK employment law and good practice, combined with your own documents, rather than the open internet. High-stakes situations are pointed to a qualified human rather than left to the AI alone, and keeping that knowledge base current as the law changes is the core of what we do.
reeve automatically checks your organisation’s documents to keep you compliant, and gives you a digital advisor that’s ready the moment a question comes up. You only escalate to a CIPD-qualified professional when a situation gets genuinely complex, so you’re not paying for a full human retainer you rarely use. Traditional providers sell that retainer up front, often on multi-year contracts with per-employee pricing. reeve takes the same headache off your plate for a fraction of the cost.
No. reeve isn’t a system for payroll, holidays or absence tracking, and it doesn’t need one to work. It focuses on knowing what you need, checking your documents and answering your questions. Integrations with HR and payroll tools are on the roadmap for later.
reeve covers employment law in England, Scotland and Wales. Employment law in Northern Ireland is devolved and works differently, so it sits outside our scope for now.
Yes. Paid plans are billed monthly and you can cancel whenever you like. The free checklist stays free for as long as you want it.
Your documents and employee records are stored encrypted, and your conversations with the advisor are encrypted too and set to expire by default. Nobody at reeve is trawling through your files. Your data is used only to answer your questions and keep your checklist current.
Under UK GDPR, an employee can make a subject access request (SAR) for the personal data you hold about them, which can include notes and messages written about them. Because reeve conversations expire by default, there’s usually nothing left to disclose, and you stay in control of anything you deliberately choose to keep.
Never. We don’t use your documents, employee data or conversations to train AI models. Your information is used only to answer your questions and keep your checklist up to date.
Get your free document checklist in minutes. No credit card, no contract.