Running a small business in the UK with no support?

Stop losing hours getting HR right

As a company owner you’re already juggling too much. reeve is an AI HR assistant built on UK employment law and ACAS guidance. It checks your documents and policies, helps you keep them up to date, and gives you clear, practical answers grounded in your real business. Spend your time building your business, not second-guessing a flexible working policy.

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Someone's just resigned. What do I need to do?
Get their resignation in writing and confirm their last day. Their contract puts them on one month's notice, so their last day is 14 August. Here's how to offboard them properly.
Grounded in your Employment contract
Ask about anything…
Your documents
Employment contract
Health & safety policy
!Disciplinary policyUpdate
Checked today · 86% compliant
Law change · Apr 2026
Day-one sick pay is now in force. 1 policy needs a tweak.

Are you ready for the biggest change to UK employment law in a generation, the Employment Rights Act 2025?

Zero-hours contracts
Staff can ask for guaranteed hours, reasonable notice of shifts and pay for cancelled ones.
2027
Unfair dismissal from 6 months
Protection starts at six months instead of two years, so casual probation exits get risky.
Jan 2027
Sick pay from day one
Statutory sick pay starts on the first day of illness, for every employee, with no earnings threshold.
Apr 2026
Fire and rehire
Dismissing staff to force through worse terms becomes automatically unfair in most cases.
Jan 2027
Day-one family leave
Paternity and ordinary parental leave become day-one rights, with no waiting period to serve.
Apr 2026
From hours to minutes

All the things you're juggling, taken care of.

Without reeve
Flexible working request
Right to work check
Sickness absence
Grievance
Disability adjustment
Maternity leave
Sexual harassment prevention policy
Disciplinary process
With reeve
Your HRAll caught up
Flexible working requestHandled
Disability adjustmentHandled
Sickness absenceLogged
Sexual harassment prevention policyPolicy ready
GrievanceResolved
Right to work checkHandled
How reeve helps

A HR department in your pocket.

A live list of what your company needs

We give you the exact documents a business like yours needs and assess each one as you add it. Check whether you're compliant at any moment, even as the law and best practice keep changing.

An assistant that understands UK law

Ask anything in plain English. Reeve answers from current UK employment law and your own documents, so you get safe advice for your situation, in seconds.

Real experts, one click away

When it's serious, like a grievance, a redundancy or a tricky claim, hand it to a CIPD-qualified professional. For when you need a human to look at it.

A safe place to ask

Think out loud about a difficult situation, without risk.

Under GDPR, employees have the right to access data about themselves, including email, Teams or ChatGPT messages that you've written. reeve conversations are encrypted and expire by default, so by design there's nothing to disclose, and you decide what's worth keeping.

Can I put a 12-month non-compete on this contract?
In the UK a court will only enforce what's reasonable to protect the business, and 12 months is likely too long for this role. Here's a safer term to use instead.
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Start free. Upgrade when you're ready.

Free
£0

Just starting a business? Know exactly what you need and tick it off yourself, perfect before your first hire.

Your tailored document requirements Must-have vs should-have guidance Document templates to start from See what you're missing at a glance
Start for free
Business
£50/mo
up to 4 employees
As your team grows
5–9 employees£75/mo
10–20 employees£100/mo
20+ employeesContact us

Your full HR copilot for a small team. We do the checking, watch the law and answer your questions, every month.

Everything in Free Every document and policy checked for you, ongoing An AI assistant based on your policies, UK law, and ACAS guidance Always instantly available, even at 2am on a Sunday
Get started
Portfolio new
One price for your whole portfolio
The Business tiers, on your combined headcount, not per company.
3 companies of 3 people each? You pay £+75/mo, not £150.

Running HR for several companies? Add them all to one account and pay on your combined team size, so a portfolio of small companies costs a fraction of paying per company.

Everything in Business, for every company One account, one bill A compliance view across your whole portfolio Built for consultants, accountants and multi-site owners
Register interest
Real expert advice, on demand. Escalate any case to a CIPD-qualified professional.Pricing TBD

Help that arrives now, for a fraction of the cost.

reeve
From £50

Traditional
HR consultant
£150–£300+

In-house
advisor
£2,500+

£
Uncapped
risk
Going it
alone
Your time
+ the risk
With reeve
Instant answers, any timeLive view on your risksBased in your own documentsHuman experts just one click awayCompletely private
Traditional HR consultant
Wait for a callbackExpensiveLong-term contractsNot personalYour questions logged in their system
In-house advisor
A dedicated HR personKnows your businessHands-on, in person, but office hoursVery expensiveAnother employee
Going it alone
Guess, or hope ChatGPT's rightNot grounded in UK lawNo one to escalate toTaking risks you don't even know aboutYour questions end up as training data

Frequently asked questions

Is reeve a replacement for a lawyer or an HR consultant?

reeve is an assistant, not a law firm. It gives you guidance and context grounded in current UK employment law and your own documents, rather than formal legal advice, so you can understand your situation and choose your next step. Think of it as a consultant in your pocket, not an agent. It helps you decide what to do, but it doesn’t act on your behalf. When something calls for a person, you can bring in a CIPD-qualified expert.

What kinds of HR situations can reeve help with?

Everyday questions and the stressful moments alike. reeve helps with employment contracts and policies, a grievance or disciplinary, a probation exit, a redundancy, a dismissal, and the day-to-day ‘what do I do now?’ questions. It gives you the next safe step for your situation, and hands the complex cases to a CIPD-qualified expert.

Who is reeve for?

reeve is built for UK businesses with no HR function, typically from zero to ten employees: founders, owner-managers and small teams where HR questions land on whoever happens to be nearest. If sorting HR keeps stealing hours from the actual business, that’s exactly who we built it for.

Does reeve tell me which HR documents my business needs?

Yes. reeve builds you a tailored list of the required documents and policies for a business your size and sector, split into must-have and should-have, and checks each one as you add it. That way, ‘compliant’ becomes something you can see at any time, not a hopeful guess.

What if I don’t have any HR documents yet?

That’s fine, and it’s common. reeve gives you templates and walks you through completing them so they genuinely fit your business, and a professional can step in if something is particularly complicated. Most companies can get compliant in minutes, even starting from scratch.

Can I talk to a real, CIPD-qualified HR expert when I need one?

Yes. For anything serious, like a grievance, a redundancy or a tricky dismissal, you can escalate the case to a CIPD-qualified professional who gives you hands-on help. You only pay for expert time when you actually use it.

How much does reeve cost?

There’s a free tier that gives you your tailored document requirements, and paid plans from £50 a month that do the checking for you, watch the law and answer your questions. Expert help from a CIPD-qualified professional is available on demand, so you only pay for a human when you need one.

Do I need any HR or legal knowledge to use reeve?

None. reeve tells you what you need in plain English, checks your documents for you and explains your options without the jargon.

Can reeve check my employment contracts and policies?

Yes. reeve reads your own documents and checks them against what UK law and good practice require, flagging anything that’s missing, out of date or too risky to rely on. If something is missing, it can give you a compliant template to start from.

Can I start before I hire my first employee?

Yes. reeve’s free list of required documents and policies gets your contractor agreements and pre-hire paperwork right, so the day you make your first hire you’re already on solid ground rather than scrambling.

Does reeve keep me up to date with the Employment Rights Act 2025?

Yes. The Employment Rights Act 2025 is the biggest change to UK employment law in a generation, with reforms phasing in through 2026 and 2027. reeve tracks each change and tells you exactly which of your documents and processes need updating, and when, so you don’t have to follow it yourself.

How does reeve make sure its answers are accurate and current?

reeve answers from a curated, continuously maintained knowledge base of UK employment law and good practice, combined with your own documents, rather than the open internet. High-stakes situations are pointed to a qualified human rather than left to the AI alone, and keeping that knowledge base current as the law changes is the core of what we do.

How is reeve different from a traditional HR provider like Peninsula or Citation?

reeve automatically checks your organisation’s documents to keep you compliant, and gives you a digital assistant that’s ready the moment a question comes up. You only escalate to a CIPD-qualified professional when a situation gets genuinely complex, so you’re not paying for a full human retainer you rarely use. Traditional providers sell that retainer up front, often on multi-year contracts with per-employee pricing. reeve takes the same headache off your plate for a fraction of the cost.

Does reeve replace my HR or payroll software?

No. reeve isn’t a system for payroll, holidays or absence tracking, and it doesn’t need one to work. It focuses on knowing what you need, checking your documents and answering your questions. Integrations with HR and payroll tools are on the roadmap for later.

Which parts of the UK does reeve cover?

reeve covers employment law in England, Scotland and Wales. Employment law in Northern Ireland is devolved and works differently, so it sits outside our scope for now.

Can I cancel any time?

Yes. Paid plans are billed monthly and you can cancel whenever you like. The free tier stays free for as long as you want it.

Is my data secure, and who can see it?

Your documents and employee records are stored encrypted, and your conversations with the assistant are encrypted too and set to expire by default. Nobody at reeve is trawling through your files. Your data is used only to answer your questions and keep your requirements current.

Can an employee ask to see what I’ve written about them?

Under UK GDPR, an employee can make a subject access request (SAR) for the personal data you hold about them, which can include notes and messages written about them. Because reeve conversations expire by default, there’s usually nothing left to disclose, and you stay in control of anything you deliberately choose to keep.

Do you use my data to train AI models?

Never. We don’t use your documents, employee data or conversations to train AI models. Your information is used only to answer your questions and keep your requirements up to date.

Ready to get your time back?

Get your free list of required documents and policies in minutes. No credit card, no contract.